#13 • Jul 17, 2025 • 9 min
In this eye-opening episode of Workiz Unplugged, we interview Mr. W, a grizzled, no-BS veteran of the service trades known for calling out the hard truths others avoid. Mr. W takes aim at hustle culture, exposing how the obsession with overwork is sabotaging growth, health, and profitability for thousands of contractors.
He shares stories from the field, breaks down the cost of inefficiency, and reveals what real transformation looks like—from route optimization and AI-powered scheduling to eliminating chaos through full automation. This is more than a wake-up call—it's a blueprint for building a business that works for you, not the other way around.
Guest
Field Service Veteran & Brutally Honest Voice
Mr. W is a seasoned contractor with a reputation for speaking the truths others won't. With decades of experience across the field service trades, he's seen firsthand how burnout, poor systems, and outdated mindsets are dragging the industry down. Now, he's using his voice to shake things up and push service pros to embrace smarter, saner ways of running their businesses.
Wayne Winton is the owner of Tri-County Locksmith Service. A locksmith industry leader, keynote speaker, and business mentor. With years of hands-on experience, Wayne has built a reputation as an expert in locksmithing, security solutions, and business development within the field service industry. His dedication to education and mentorship has made him a sought-after speaker at industry events, where he shares insights on security advancements, business growth strategies, and best practices in the trade.
Lorne Sederoff, VP of Channel Development at SearchKings, Canada’s leading Google and Microsoft advertising agency. With years of experience in digital marketing, Lorne is instrumental in crafting scalable, profitable lead generation campaigns for small and mid-sized businesses. He plays a pivotal role in connecting companies to their customers through innovative advertising strategies. Lorne is also the host of the popular podcast Stories From the Field and is passionate about exploring disruptive technologies. When he’s not driving digital marketing success, Lorne enjoys travel and a competitive game of ping pong.
