#11 • Jan 23, 2025 • 21 min

How to increase lead generation for your service business

Field Service
HVAC
Tips & Tricks

In this episode, Lorne Sederoff, VP of Channel Development at SearchKings, dives into the evolution of digital marketing and how artificial intelligence is revolutionizing lead generation and customer engagement. Lorne sheds light on how the partnership between SearchKings and Workiz is enhancing advertising performance for field service providers. He shares valuable insights on maximizing profitability in a competitive market, with a focus on balancing automation with a human touch.

#11 • Jan 23, 2025 • 21 min • 1 min read

About the speakers

Guest

Lorne Sederoff

VP of Channel Development at SearchKings

Lorne Sederoff, VP of Channel Development at SearchKings, Canada’s leading Google and Microsoft advertising agency. With years of experience in digital marketing, Lorne is instrumental in crafting scalable, profitable lead generation campaigns for small and mid-sized businesses. He plays a pivotal role in connecting companies to their customers through innovative advertising strategies. Lorne is also the host of the popular podcast Stories From the Field and is passionate about exploring disruptive technologies. When he’s not driving digital marketing success, Lorne enjoys travel and a competitive game of ping pong.

Host

Caitlin Dwyer

Host

A Boston native turned California resident, blending my background in acting with a passion for sales. Over time, I’ve immersed myself in the world of Field and Home Service, uncovering the inner workings of this fascinating industry.

What I’ve found is a vibrant community of service professionals, each with their own journey marked by tales of resilience and triumph. Their stories, filled with grit and grace, serve as a testament to the remarkable growth potential within this field.

Now, I’ve partnered with Workiz to share these inspiring narratives through our new podcast, Workiz Unplugged. Together, we aim to uplift and motivate individuals within the industry, offering insights and lessons from those who have thrived in the face of challenges.

Book a demo with Caitlin today!

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Tips & Tricks

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