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Ad and Source Tracking

See which ads make money

Make good marketing decisions by seeing which ads drive the most profitable calls, clicks, and jobs.

Reports that unify your business

Report on online and offline marketing alike

Track online and offline campaigns in one report. From truck wraps to door fliers to Google ads, get the complete picture to make smarter decisions.

Business owner reviewing marketing performance

23%

average growth in 3 months

The old way

I spent $5,000 on ads and worked 300 jobs this month, but don’t know which channels are driving results, or how to better allocate my marketing budget.

The new way

I spent $3,000 on Google for 42% of my jobs and $2,000 on Facebook for 2.3%. Cutting Facebook’s budget will boost ROI without decreasing my jobs.

Ensure every channel works

See every dollar’s source, every time

Know exactly where every lead, job, and dollar comes from so you can invest with confidence and cut what doesn’t work.

Track all your marketing

Unlimited numbers and campaign tracking links

Scale your marketing confidently with unlimited phone numbers and UTM links. Track every marketing effort, no matter how big you grow.

Frequently asked questions

  • Workiz’s Ad & Source Tracking shows you exactly where your leads and jobs are coming from.

    Whether it’s Google Ads, Facebook, Thumbtack, Angi, or a local flier, you can track which channels drive business — and which waste your budget. This lets you double down on what’s working and cut what’s not, with zero guesswork.

  • Workiz automatically attaches a lead source to every incoming job or lead as long as you use custom UTM links, phone numbers, or email parsing to tag the lead’s source. All that data flows into your reports — giving you a clear view of job volume, revenue, and ROI for every ad or campaign.

  • You can track the number of leads or jobs from each ad source, total revenue earned from each source, your close rate per campaign, ROI on paid marketing, and which sources bring in high-paying or repeat customers.

  • With Workiz Reporting, you’ll see exactly how much each lead source generates in revenue. No more guessing — just clear data showing which ads are driving actual jobs, and which aren’t pulling their weight.

  • Yes.

    With Workiz Phone, you can assign unique phone numbers to different campaigns. When a lead calls in, the number they dialed tells you which ad worked. Workiz logs that as the source so you can see what’s generating calls that convert.

  • Yes.

    Whether your leads come from digital ads, yard signs, door hangers, or referrals, you can track them all inside Workiz.

  • Yes.

    Workiz integrates with Angi, Thumbtack, Reserve with Google, and more. Leads from these platforms are tagged automatically, so you can track which third-party lead sources are worth it.

  • Ad & Source Tracking gives you the data to make smarter decisions.

    If one campaign is bringing in lots of leads but few jobs, you’ll know to tweak your message or target better. If another channel brings high-ticket clients consistently, you’ll know to scale that up.

  • Not at all. No tech skills or third-party tools are needed.You can add source tracking to your Workiz Phone numbers, use custom URLs, or connect your integrated lead providers. It’s all very easy. Anyone can do it.